1. Personalize your fundraising page: Everyone's page comes with a standard statement, but no one wants to read something that impersonal. Add a photo to your page so when people search for you to donate, they know they have the right person. Then, write a nice personal statement about why you're raising money and why it's important. If the people that go to your page feel like you care, and they care about you, it will make them more likely to care about your cause.
2. Enlist help: Your friends are college-age broke students-they don't have a lot to give. Find an adult such as a parent, grandparent, aunt, uncle, etc. that can help push out your cause. You'll reach a whole new demographic of people and guess what? That demographic probably has more money in their bank account because they have an adult job. They have a whole different network of Facebook friends and coworkers who might be more likely to give because they have the money.
3. Remind people often, just not too much: No one wants you to remind them every day that you are raising money, but weekly large group reminders or monthly individual ones are easy ways to rack up donations. If you are giving them the opportunity to easily click and donate with a link and you give them that opportunity often, they might not have the money right then but next week when payday comes and they see your message again, it might make a difference.
4. Get individual: Make sure you are reaching out to people individually with a phone call, an email, a personal Facebook message, whatever you feel most comfortable with. It gives them a chance to privately talk with you and ask questions if they have any and makes them feel special. Also, make sure that after you receive donations, you send personal thank-yous. People like to know they are valued and if you take the time to thank them then they might be repeat donors either now or in the future.
5. Break it down: Give people easy ways to donate-could you ask for $5 a week from someone until the big event? I once asked a woman 8 months out if she would donate $5 per month until the big event and ended up with a $40 donation. If people feel like you are giving them something manageable versus asking for something they may not be able to do, they'll feel more comfortable donating. All in all several little donations may add up to more than a few bigger ones.
Fundraising can be tricky and scary but it can also be rewarding. The money they are giving is going to make a difference so just be sure they know that. A little bit can go a long way so be appreciative and grateful for every penny because you never know how easy it is to change a kids life. Remember that everything you do, you do For The Kids.
In Shocker Spirit,
Shockerthon Internal Relations Director